A night-economy pilot plan, "Del Escenario a la Ciudad" (From the Stage to the City), will offer discounts at 45 bars, restaurants and shops in Barrio Italia and Plaza Ñuñoa to people who show their ticket to Iron Maiden's concerts on Saturday, October 31, and Sunday, November 1, 2026, at Santiago's Estadio Nacional. It is driven by the Association of Entertainment and Culture Companies (Agepec), Corfo's PTI Santiago Urbano program and the Undersecretariat of Tourism, La Tercera reported on October 29.
The idea is that the crowd at big events does not head straight home but eats, has a drink and explores the neighborhoods near the stadium before and after the show. The pilot starts in two neighborhoods and aims to add other areas and districts over time.
How the Del Escenario a la Ciudad plan works
| Item | Detail | Source |
|---|---|---|
| Name | Night Economy pilot plan "Del Escenario a la Ciudad" | La Tercera |
| Start | October 31, 2026, with Iron Maiden's concerts | La Tercera |
| Benefit | Discounts and deals when you show your concert ticket | La Tercera |
| Neighborhoods | Barrio Italia (Providencia) and Plaza Ñuñoa (Ñuñoa) | La Tercera |
| Participating venues | 45: 28 in Barrio Italia and 17 in Plaza Ñuñoa | La Tercera |
| Tools | Route of venues, geolocated map, opening hours and benefits | La Tercera |
| Budget | No specific funding; each venue sets its own discount | Agepec, via La Tercera |
Besides Agepec, Corfo and the Undersecretariat, the plan involves Ticketmaster, the municipalities of Ñuñoa and Providencia, the merchant associations of both neighborhoods and the venues themselves, which choose their benefits voluntarily, according to Agepec's executive director, Marlene Torrealba.
The venues in Barrio Italia and Plaza Ñuñoa
| Neighborhood | Venues | Examples of published benefits |
|---|---|---|
| Barrio Italia (Providencia) | 28 bars, restaurants and shops | Bar de René: 2-for-1 on some draft beers; The Fisherman: 30% off |
| Plaza Ñuñoa (Ñuñoa) | 17 venues | Bar y Vuelvo: 20%; La Destilería: 10%; Akbar: 2 draft beers for CLP 6,000 |
Source: La Tercera, October 29, 2026. Other venues mentioned in Barrio Italia are Speed Ramen, Turkish Café, Bar Badalú, Sherpa Grill & Bar, Parking Factoria Italia, Mibar and Rubik restobar; in Plaza Ñuñoa, Barbudo Beer Garden, Barbazul and Santo Secreto. Each venue sets its own discount and offers may change: check on site.
Iron Maiden at the Estadio Nacional: times and Metro
Iron Maiden's two concerts, part of the Run For Your Lives World Tour, are scheduled for 9:00 p.m. on Saturday, October 31, and Sunday, November 1. Santiago's Metro will extend its hours at some stations on lines 3, 5 and 6: until 12:30 a.m. on Saturday and until midnight on Sunday, with stations set aside for entry and others for exit, according to El Mostrador and Metro's announcement.
| Day | Concert | Metro (selected stations on L3, L5 and L6) |
|---|---|---|
| Saturday, October 31 | 9:00 p.m., Estadio Nacional | Until 12:30 a.m. |
| Sunday, November 1 | 9:00 p.m., Estadio Nacional | Until midnight |
Both days are public holidays in Chile (Evangelical and Protestant Churches Day and All Saints' Day), but not mandatory-closure holidays, so shops may open. Watch the weather: rain is expected in Santiago that weekend, as we explain in the forecast for travelers.
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See advertising optionsWhy Santiago wants a night economy
Undersecretary of Tourism María Paz Lagos told La Tercera that the Santiago Metropolitan Region received about 2.3 million foreign tourists in 2025 and that, according to surveys, one in three enjoys nightlife. "We want those who come to a concert or a show to also stay to discover the neighborhoods and go out to eat," she said. She also mentioned the Tourism Labor Statute, under discussion, which seeks to give restaurants and tourism services more flexible hours to meet night-time demand.
| International reference cited | What it does |
|---|---|
| Covent Garden's Showtime Specials (London) | A theater ticket unlocks benefits at restaurants, bars and shops |
| San Fernando and Escobar (Argentina) | Link cultural tickets with discounts at local businesses |
| Castelldefels (Spain) | Connects shows with benefits at bars and restaurants |
| Bogotá Sabe a Centro (Colombia) | Brings together cultural, food, heritage and tourism offerings |
Source: Marlene Torrealba, Agepec, in La Tercera. To explore the neighborhoods at leisure, see our guides to things to do in Santiago and Santa Lucía Hill, and the effect of other concerts in BTS in Santiago and tourism.
Frequently asked questions
What is Del Escenario a la Ciudad?
A night-economy pilot plan offering discounts at bars and restaurants to people who show a ticket to a major event. It starts with Iron Maiden on October 31, 2026.
Where do the discounts apply?
At 45 venues: 28 in Barrio Italia (Providencia) and 17 in Plaza Ñuñoa (Ñuñoa).
How much does the plan cost the government?
According to Agepec, it has no specific funding or budget: it relies on the work of the institutions and venues involved.
How late does the Metro run for Iron Maiden?
Until 12:30 a.m. on Saturday, October 31, and until midnight on Sunday, November 1, at selected stations on lines 3, 5 and 6.
