Viña Santa Rita's tourism revenue grew 18.7% between January and September 2026, the only part of the company's business to rise strongly in a year when Chile's bottled wine exports fell 5.2% in value. The figure comes from the winery's third-quarter results and was reported by The Clinic on Sunday 8 November, in a feature showing how Chile's big wineries are looking for income beyond the bottle: land sales, foreign acquisitions, lighter wines and more visitors at their estates.
For travellers, the takeaway is practical: wine tourism is no longer a side line for wineries but part of the core business. That usually means more tours, restaurants and experiences in the valleys near Santiago, like the ones in our guide to the Chile wine route.
View the data as a table
| Santa Rita tourism revenue | +18.7% |
| Bottled wine exports | -5.2% |
| Global wine consumption vs 2018 | -14% |
Why Chilean wineries are turning to tourism
The world is drinking less wine. According to the International Organisation of Vine and Wine (OIV), global consumption reached 208 million hectolitres in 2025, 2.7% less than the year before and 14% below 2018. Nine of the ten largest consumer markets declined, with the United States, France and China weighing most.
In Chile, the trade association Vinos de Chile reported bottled wine exports of US$902.7 million between January and September 2026, down 5.2% in value and 5.3% in volume. Across all formats, shipments reached 475.6 million litres, 8.8% less than a year earlier, and bulk wine fell 11.4%. September rose 2.1% in value, but the association does not yet see a sustained recovery.
| Indicator | Figure | Period | Source |
|---|---|---|---|
| Global wine consumption | 208 million hectolitres (-2.7% y/y; -14% vs 2018) | 2025 | OIV, via The Clinic |
| Chilean bottled wine exports | US$902.7 million (-5.2% value; -5.3% volume) | Jan-Sep 2026 | Vinos de Chile |
| Total wine exports | 475.6 million litres (-8.8%) | Jan-Sep 2026 | Vinos de Chile |
| Bulk wine | -11.4% in volume | Jan-Sep 2026 | Vinos de Chile |
| Santa Rita tourism revenue | +18.7% | Jan-Sep 2026 | Santa Rita, via The Clinic |
Source: The Clinic, with data from the OIV, Vinos de Chile and the wineries' financial statements to 30 September 2026.
How Concha y Toro, VSPT and Santa Rita performed
The three listed wineries published third-quarter results this week. Santa Rita is the only one with consolidated sales up so far this year, although they fell 12.7% in the third quarter. Concha y Toro was down 4.7% in January-September and Viña San Pedro Tarapacá (VSPT), a CCU subsidiary, 5.9%.
| Winery | Consolidated sales Jan-Sep 2026 | Q3 2026 | What it is doing |
|---|---|---|---|
| Santa Rita | +1.5% | -12.7% | Tourism (+18.7% revenue), focus on main brands and higher-value segments |
| Concha y Toro | -4.7% | -2.2% | Bought Maison Mirabeau (Provence rosé); considering selling over 130 hectares in the Santiago Metropolitan Region |
| Viña San Pedro Tarapacá | -5.9% | +3.4% | Softer wines (Gentle line), wine-based drinks and higher sales in Argentina |
Source: The Clinic, based on each company's Q3 2026 results.
Tourism at Chilean wineries: Santa Rita up 18.7%
According to the results analysis cited by The Clinic, tourism was Santa Rita's fastest-growing line in the first nine months of 2026, and the feature points to it as one reason the winery is the only one with positive sales this year. In its Argentine subsidiary, the company also lists tourism, together with bulk wine and grapes, among the "other sales" that partly offset cost pressures.
The winery, in Alto Jahuel (Buin, Santiago Metropolitan Region), welcomes visitors to its manor house and park, with tasting tours and a restaurant. It does not publish visitor numbers or the amount of its tourism revenue, so the 18.7% change is the most concrete figure available.
Concha y Toro does not report tourism separately: its "other products and services" segment rose 29.4% in the third quarter, but it groups supplies, merchandising and winemaking and bottling services. Its visitor centre in Pirque is one of the busiest in the country; see our guide to the Concha y Toro tour.
Which markets buy more Chilean wine
The decline is uneven. Brazil remained the top market for Chilean bottled wine and grew 7.9% in value to September; the United Kingdom rose 5.5% and Russia 27%. The United States, China and Japan fell. Brazil is also the second-largest source of tourists to Chile, with 510,492 arrivals between January and August 2026, according to the Undersecretariat of Tourism.
| Market | Change in value, Jan-Sep 2026 | Trend |
|---|---|---|
| Russia | +27% | Up |
| Brazil | +7.9% | Up (top market) |
| United Kingdom | +5.5% | Up |
| United States | Down (no figure published) | Down |
| China | Down (no figure published) | Down |
| Japan | Down (no figure published) | Down |
Source: Vinos de Chile, via The Clinic. The feature does not give the size of the declines in the US, China and Japan.
What it means for wine tourism in Chile
Vinos de Chile told The Clinic that "wine is a real open door to Chile" and that the industry wants to diversify markets and create value. It also noted that whites, sparkling wines and wines from coastal and southern areas better suit consumers looking for fresher, lower-alcohol wines.
- More on offer in the valleys near Santiago: Maipo, Casablanca and Colchagua have the wineries with tours, restaurants and hotels.
- Lighter wines in the glass: coastal whites and sparkling wines, low-alcohol and alcohol-free options are appearing on tasting menus.
- Lesser-known valleys: the Itata and Maule dry-farmed areas bet on old vines and small producers; read about dry-farmed interior wines.
- International showcase: Santiago hosts The World's 50 Best Vineyards gala (16-20 November) and Vinexpo Explorer (23-26 November); details in this story.
If you plan to visit wineries from Santiago, also see the Casablanca and Maipo wine tours and the Colchagua Valley day trip.
Frequently asked questions
How much did Santa Rita's tourism revenue grow?
18.7% between January and September 2026, according to company results cited by The Clinic. The winery does not publish the amount in pesos or visitor numbers.
How much did Chilean wine exports fall in 2026?
Bottled wine fell 5.2% in value and 5.3% in volume between January and September, to US$902.7 million. Total wine exports came to 475.6 million litres, 8.8% less.
Which wineries can you visit near Santiago?
Among the most visited are Concha y Toro (Pirque), Santa Rita (Buin) and the Casablanca wineries on the way to Valparaíso. Hours and prices change by season, so book on each winery's website.
