The Concha y Toro winery welcomes visitors at its Centro del Vino (Wine Center) in Pirque, about 20 km from central Santiago, and its basic guided tour costs CLP 50,000 per person in 2026: it lasts 120 minutes and includes four glasses of wine. It is Chile's best-known winery abroad and one of the most visited: 230,000 people came to Pirque in 2024, according to Concha y Toro itself.
The Centro del Vino opened in July 2025, covers more than 12,000 m² and in October 2026 won South America's Leading Tourism Winery at the World Travel Awards, as we reported in Chile's World Travel Awards. Concha y Toro, founded in 1883 by Melchor Concha y Toro, is also the company behind Casillero del Diablo and Don Melchor.
The winery in figures
| Fact | Detail | Source |
|---|---|---|
| Founded | 1883, by Melchor Concha y Toro | Concha y Toro |
| Visitor site | Pirque, Maipo valley, about 20 km from Santiago | Concha y Toro |
| Centro del Vino | Opened in July 2025, more than 12,000 m² | Concha y Toro |
| Historic park | 22 hectares, with the Casa Don Melchor | Concha y Toro |
| Visitors to Pirque, 2024 | 230,000 | Concha y Toro |
| 2026 award | South America's Leading Tourism Winery, World Travel Awards | El Mostrador |
| Sustainability seal | Preferred by Nature, since 2022 | El Mostrador |
The Centro del Vino is also competing for World's Leading Tourism Winery at the 2026 World Travel Awards: global voting is open until October 30 and the winner will be announced in December, according to El Mostrador.
Concha y Toro tours and their prices in 2026
| Experience | Price per person | Length | Glasses |
|---|---|---|---|
| Premium guided visit | CLP 50,000 | 120 min | 4 |
| Guided visit + Concha y Toro tasting | CLP 60,000 | 165 min | 5 |
| Diablo Wine Sunset | CLP 60,000 | 210 min | Yes (number not stated) |
| Diablo Wine Sunset + Devils Burger | CLP 75,000 | 210 min | Yes (number not stated) |
| Guided visit + Marqués de Casa Concha tasting | CLP 80,000 | 165 min | 6 |
| Guided visit + La Gran Barra pairing | CLP 90,000 | 180 min | 4 |
| Guided visit + Cellar Collection tasting | CLP 100,000 | 165 min | 5 |
| Guided visit + lunch at Bodega 1883 | CLP 100,000 | 160 min | 1 |
| Casillero del Diablo night experience + dinner | CLP 100,000 | 180 min | 2 |
| 2027 Harvest Experience | CLP 120,000 | 180 min | 4 |
Source: official booking site enoturismo.conchaytoro.com, checked on October 21, 2026. Prices in Chilean pesos, subject to change. Agencies sell tours with transfers from Santiago at a higher price.
What you see on a visit to the Concha y Toro winery
- The historic park: 22 hectares of gardens around the family's former summer house, with the Casa Don Melchor, built in 1875 and designed by German architect Teodoro Burchard, according to Meteored.
- The variety garden: a teaching vineyard with 24 wine grape varieties so you can see up close how they differ.
- The Casillero del Diablo: the underground cellar where the main experience, “The Origin of a Legend”, ends.
- The Bodega Concha y Toro: a reconstruction of a mid-19th-century cellar with temporary exhibitions by Chilean artists.
- Restaurants: Bodega 1883 and La Gran Barra, on the Plaza Concha y Toro.
The legend of Casillero del Diablo
The story the winery tells is that Don Melchor kept his best bottles in an underground cellar and that they began to disappear. To keep thieves away, he spread the rumour that the devil himself guarded the place. That is how the brand got its name, according to Concha y Toro's blog. It is the company's own story, and today it is the most theatrical moment of the tour, with lights and projections inside the cellar.
How to get to the Concha y Toro winery from Santiago
| Option | How it works | Best for |
|---|---|---|
| Own or rental car | About 20 km from central Santiago towards Puente Alto and Pirque | Those combining it with the Cajón del Maipo (with a driver who does not drink) |
| Taxi or ride-hailing app | From Puente Alto or from the city | Couples or small groups going to taste |
| Tour with transfer | Agencies that pick up from Santiago hotels | Tourists without a car who want everything arranged |
Booking ahead is required: visits have limited places and set times. When the Centro del Vino opened, the winery announced opening hours of 9 a.m. to 11 p.m. Tuesday to Saturday and 9 a.m. to 7 p.m. on Sunday and Monday, with guided tours in Spanish, English and Portuguese; confirm current hours when booking.
Tips for the visit
- Book several days ahead, especially in summer, on long weekends and at harvest time (March and April).
- If you drive, do not drink: Chile's tolerance for alcohol at the wheel is very low; for a four-glass tasting, bring someone who will not drink or book a transfer.
- Combine it with the valley: Pirque is at the entrance to the Cajón del Maipo; the Maipo valley has other wineries open to visitors, which we list in our wine route in Chile.
- Beyond the Maipo: to explore Colchagua and the central valley by car, see our central valley and wineries road trip.
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See advertising optionsFrequently asked questions
How much does the Concha y Toro tour cost?
The premium guided visit costs CLP 50,000 per person and lasts 120 minutes with four glasses. Experiences with pairings or dinner range from CLP 60,000 to CLP 120,000, according to the official booking site on October 21, 2026.
Where is the Concha y Toro winery?
In Pirque, in the Maipo valley, about 20 km from central Santiago.
Do I need to book to visit Concha y Toro?
Yes. Visits have set times and limited places, and are booked on the winery's official wine tourism website.
